A Convergent TV Platform Built For Agencies

Vladimir Jones runs The Trade Desk for programmatic CTV. Here's the attribution layer that's missing on top of it.

Vladimir Jones has sophisticated media buying infrastructure: The Trade Desk for programmatic CTV, Comscore for cross-platform measurement, and a 23-year Media Director who has seen every iteration of TV buying. The gap is TV-specific attribution -- BOK Financial, Comfort Dental, and Xcel Energy all run TV without real-time data connecting airings to account openings, patient appointments, and conversion activity. Tatari fills that gap and gives Jon's team the TV measurement layer that matches VJ's digital rigor.

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Data is not real and for illustrative purposes only

Why we sent this

→ BOK Financial runs multi-market campaigns across a $49B regional bank footprint. Comfort Dental drives patient acquisition across 140+ franchise locations. Both have performance mandates. Neither has TV-specific attribution connecting airings to account openings or appointment bookings.
→ The Trade Desk gives VJ programmatic CTV access. What TTD doesn't provide is direct publisher buying at lower CPMs or next-day linear attribution. Tatari fills both gaps without replacing Jon's existing stack.
→ Holding company agencies bundle TV buying with proprietary DSPs and measurement. VJ competes for those same clients as an independent. Tatari gives Vladimir Jones the same TV infrastructure without the holding company overhead.

What Makes Tatari Different?

TV attribution for BOK Financial, Comfort Dental, and Xcel Energy. The missing layer between The Trade Desk and real business outcomes.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

Measure real outcomes

BOK Financial measures in account openings and loan applications. Comfort Dental measures in patient appointment bookings. Xcel Energy measures in program enrollments. Tatari's attribution ties every TV airing to those specific downstream outcomes by network and daypart, available the next morning.

Direct media execution

Tatari holds direct publisher relationships with Hulu, Peacock, HBO, and every major linear network -- separate from and complementary to The Trade Desk. For BOK Financial and Xcel Energy running brand campaigns, that means guaranteed placement in brand-safe environments with placement-level transparency that a DSP report doesn't provide. Jon's team keeps TTD for programmatic. Tatari handles the direct TV layer.

Our Platform and Services

Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Tatari gives Vladimir Jones biddable access to the linear scatter market and direct CTV buys on Hulu, Peacock, and HBO alongside The Trade Desk's programmatic inventory. For BOK Financial running multi-market campaigns, that means local linear and streaming planned together with attribution to account activity by market. For Comfort Dental expanding to new franchise locations, it means patient acquisition campaigns with appointment booking attribution from the first airing.

See our media buying tools for TV

Measurement

Every linear and CTV airing reports the next morning: network, daypart, creative, and the client-specific outcomes that matter -- account activity for BOK Financial, appointment bookings for Comfort Dental, program enrollments for Xcel Energy. Dan Dalton's analytics team gets the same data rigor on TV that Comscore delivers on digital.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight

How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari to apply the same measurement discipline to TV that they already ran on digital. They unified linear and CTV in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth across their client base. For Vladimir Jones, which already delivers Comscore-certified attribution on digital, Tatari extends that rigor to TV.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC

Read the full case study

Years Vladimir Jones has been an independent agency. Tatari gives independents the same TV buying infrastructure holding companies bundle into their offering.

Double-digit revenue growth for DAC after proving TV outcomes with the same rigor as digital. Same infrastructure available to Vladimir Jones.

HIGH-fit Tatari clients in VJ's portfolio. BOK Financial, Comfort Dental, Xcel Energy, TacoTime, and Otter Products.

TV-specific attribution tools in VJ's current stack. Comscore stops at digital. Tatari closes the loop on TV.

Client retention

Measurement that sticks

DAC unified linear and CTV on Tatari and applied the same measurement discipline to TV that they ran on digital. Double-digit revenue growth followed. Vladimir Jones can run the same infrastructure from the first BOK Financial or Comfort Dental TV campaign.

New revenue

A full TV service line

When BOK Financial asks why TV is in the plan alongside digital, Jon's team now has a data answer: next-morning attribution showing account activity and site lift tied to specific airings. Same rigor as digital, same day.

Premium access

Inventory beyond programmatic

Secure Hulu, Peacock, and HBO inventory direct alongside linear for BOK Financial, Comfort Dental, and Xcel Energy. Financial services, health, and energy adjacencies with placement-level transparency a DSP report does not provide.